Saturday, 3 July 2010
We are bombarded by so many ads that scream for us to buy the latest fashion, the latest pair of shoes … Then I came across this very eye-catching poster, advertising, of all things, a “garage” sale when I was in Seoul for the recent Seoul International Book Fair. Check it out! Sometimes words become redundant … a picture says a thousand words!
Catherine Khoo - The Boss
Author, editor, lecturer, movie-maker and now publisher, Catherine Khoo is an incurable optimist when working with the young: "The ultimate creative education tool is letting your children discover their own talents and the YRC wants to be that tool. Its philosophy is to give them a voice to explore, experience, experiment and create."
Sofia Balmaceda - Editor
The tallest in the office, Sofia has been in the communications industry for 4 years. A culture and history buff, she loves travelling and dreams of touring the world! A certified bookworm, she loves reading pretty much anything!
Paulina Lee - Health Writer
Looks are deceiving when it comes to our young intern who looks younger in pictures than in person! She brings new perspective to YRC and being a health freak, she definitely knows a lot about the dos and don'ts of leading a healthy lifestyle!
Charlene Shepherdson - Writer/Illustrator
Charlene is a ball of energy as she scours the web for unsigned singers and obscure text references. A film and literary buff, she has taught Art and English while debating the merits of Ben 10 vs. Pokemon if the world was dominated by Venom.
Adeline Lim - Fashion Writer/Illustrator
Adeline has been a designer, illustrator and magazine writer in Australia. A self-professed nerd (avid Star Wars - 4, 5 and 6 ONLY and Doctor Who fan), she has come home to Singapore to spread her quirkiness around. Be prepared to be infected.
Yeu Ann - Web and Video Elf
Yeu Ann did software engineering for the military for a couple of years. Creative, caring and a cookie monster, he now develops websites and videos, and concocts crazy cookie-fuelled ideas. He also serves as the current developer of this tasty, organic, non-fattening and extra-crunchy website.
Nannette Cruz - Production Editor
My greatest dream is to reach out to kids from different parts of the world one day. This magazine is a stepping stone to share what I have and impart my knowledge to them and give them hope for their future!
Lim Soo Yong - Chief Designer (Magazine)
The brainchild of design has a wealth of experience in graphic design in the print and writing industry. This dynamic designer is also a mother to six stray cats and when she is not occupied with projects, she is busy nursing them back to health.
Young Reader Club (YRC) is an educational bi-monthly magazine providing fresh perspectives on writing, literature and creativity.
YRC encourages readers to explore and think beyond their capabilities. Stories about different cultures give kids a broader understanding of the world around them. Diverse topics such as the importance of a healthy lifestyle and the significance of literature in improving reading and writing skills can positively influence and equip them for the future.
YRC also promotes the local arts scene by featuring local writers and artists. It showcases the work of Singaporeans from all areas of the arts industry (including literary arts, visual arts, music and theatre), in order to broaden the knowledge and appreciation of and for the Singapore talent pool.
ReadershipYRC is aimed at boys and girls between the ages of 10 and 16.
YRC is working towards a readership that has extensive knowledge of and supports local talent.
YRC hopes that it will be a readership that one day gives back to its community and helps to foster a new generation of young talent.
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